Marketer at heart,
coder by ambition.

Born at the crossroads of marketing, design, and code.
I think in systems, write like a strategist, and build like a user.
I'm a student of my craft. Always learning, evolving, and iterating to drive real impact.

My portfolio

Get to know me more

I’m a Green personality type with a strong Blue side. Curious, analytical, and quietly empathetic.

I also fall into the INFJ-T Advocate type (for the MBTI fans out there). But if you're not familiar with those terms, here’s how I’d describe myself:

At work

Flexible, creative, and systems-obsessed. I write, market, ideate across teams, and get excited by everything data.
Also known to say “Mm what if we tried ...” too often.

Outside of work

Worst chess player (guess my ELO :)). Lover of pets, nature, and dramatic classical music.
Occasional gym bro.
Mostly when emotionally stable.

Fun awards

Won the “good vibes to be around” award. Very proud of it, honestly.
I take humour seriously.
 And I’m just the right amount of delusional to never stop showing up.

My writing philosophy

Always simple, human, and real.
I break down complex subjects into digestible content formats tailored to the target audience. I believe in personalised marketing – making people feel talked to, not pitched at.

My Dont's

My Do's

Stuff in irrelevant keywords or buzzwords for SEO hype
Write like a human. One who actually gets the reader
Focus on features, never problems
Start with pain points. Solve them. Make it feel like what we offer is the only solution
Push hard without giving value first
Give value first. Educate, entertain, earn trust – then offer
Ignore data and just hope for results
A/B test, track, refine. Every piece of content is a lesson in itself
Rely on feedback...like never
Use feedback + metrics + trends to sharpen our content strategy like a blade
Creating bland, lifeless content that screams “AI wrote this” from miles away
Leverage AI tools and train custom GPTs to scale faster without sounding like everyone else

My Projects:

This section includes samples of my work as a copywriter including short form and long form content + some coding projects.

  • LinkedIn Growth Strategist

    Focused on building standout personal brands on LinkedIn – turning it into a 24/7 sales page that attracts both traffic and dream clients.

  • My work in long-form content

    A look at some of my long-form work. From storytelling emails to search-optimized blog content.

  • Small coding projects

    I’m an intermediate coder experimenting with front-end projects and real-world UI ideas . Always learning, always building.